Apple recently released its fourth annual fraud prevention analysis, highlighting its efforts to safeguard users on the App Store. The report claims that Apple has prevented a staggering $7 billion in potentially fraudulent transactions between 2020 and 2023. Notably, over $1.8 billion was blocked in 2023 alone.

This achievement is attributed to Apple’s multi-pronged approach to security:

• App Review: A team of over 500 experts meticulously reviews every app submitted to the App Store, rejecting those that fail to meet Apple’s stringent privacy, security, and content guidelines. In 2023 alone, a whopping 1.7 million apps were rejected.
• Blocking Fraudulent Activity: Apple employs advanced systems to identify and block stolen credit cards. The report details how over 14 million stolen cards were blocked during the four-year period, along with over 3.3 million accounts prevented from further transactions.
• Combating Illegitimate Apps: Apple takes a proactive stance against malicious apps. The analysis reveals that over 47,000 illegitimate apps were blocked in the past year, and millions of attempts to install such apps were thwarted.

Apple’s focus on security comes amidst ongoing discussions about app store regulations and user data protection. By showcasing its commitment to combating fraud and maintaining a safe App Store environment, Apple aims to solidify user trust and position itself as a leader in secure app distribution.